Jamal will host Jamal Edwards and SB.TV presents... from 8-17 July. For more information, please visit the event page by following the link in the left hand panel.
While Jamal Edwards would describe himself as the average 22-year old, few others would. One of the new faces of UK entrepreneurialism, over the last five years Jamal has grown his youth broadcasting channel, SB.TV, from the inner confines of his west London estate into an internationally renowned brand. Encapsulating the DIY ethos of the underground music scene that inspired the teen to pick up a camera in the first place, Jamal Edwards is responsible for documenting the rise of a new breed of previously ignored video stars. Notching up over 150 million YouTube views on the official SB.TV channel since 2006, it’s no wonder he fronted the first European Google Chrome advert or that SB.TV had a prime time fly-on-the-wall documentary series aired on T4.
Jamal began his career as an aspiring MC, it was a college course in Media & Moving Image that saw Jamal edge closer to his actual beginnings as an entrepreneur. Juggling filming on his £20 NEC phone with a part-time job at Topman, it was the Panasonic camera he got as a Christmas present that sealed his direction.
With a repertoire which reaches beyond grime – Jessie J, Nicki Minaj, Spike Lee and Pixie Lott among the many celebrities who’ve now exclusively spoken to or performed for Jamal - SB.TV has become a set fixture on the major label-marketing plan and beyond. With a team young employees now in place, Jamal has found time to act as an ambassador for MTV’s Staying Alive, where alongside Keri Hilson they work towards eliminating the stigma of HIV, and the Spirit of London Awards, at which he met Prime Minister David Cameron (look out for the interview filmed at 10 Downing Street on SB.TV, of course).
Having the nod of approval from Richard Branson (naturally Jamal pitched him a business idea after he won a competition, in the summer, to meet the mogul), making The Times Young Power list and the front cover of Wire magaizine, and playing a major role in the success of breakout stars Ed Sheeran, The Wanted and F64 Welsh rap hit Elro, it’s hard to believe Jamal is still found personally shooting tomorrow's next big thing in a tower block near you.